Metrics derived from clear analytics strategies will power key decision making in determining whether a campaign is trending to be a success. Automation of metrics collection and analysis is a key element of a proper analytics program, which should include not only regular reporting, but visual dashboard representation so that key data is clear at a glance. Analytics strategies that form the backbone of conversion optimizations involve proper structuring by Zipstripe personnel, that include a Google certified Marketing expert. Zipstripe analytics strategies offer:
- Campaign performance benchmarking for optimization opportunities
- Insights into consumer behaviours through clickthroughs, website path tracking, A/B testing
- Message testing with defined cohorts, prior to extensive budget commitments
- Targeting opportunities by geography, proximity, gender, age, and interests
Conversions start with proper Tracking Analytics
Tracking conversions to associated campaigns are the lifeblood of every digital marketing program – without it you are shooting in the dark. And, it’s not only just tracking, but granularly segmenting and analyzing the data that will lead to campaign optimization and ROI maximization.
Structuring Your Analytics to Make Sense
Avoid cosmetic analytics that mask what is really going on. Conversions depend on determining and applying specific key metrics that are unique to your business – visitor volume and engagement only tell part of the story. For instance, without knowing exactly what search terms your visitors are coming in on, those phrases and keywords they use, when and from where they are arriving, you will have a skewed view of campaign effectiveness … to the point that you need to avoid spending marketing budgets on ads, keywords, calls-to-action and offers that are not converting, or converting with profit!
From the outset, we structure client analytics to focus on a dashboard of key relevant metrics. From there we use those metrics, to extend, cut back and fine tune campaigns, content and engagement elements.
Competitive Analytics – It’s Necessary and Possible
Knowing the analytics of your competition, is not only possible but a necessity to compete successfully on the web. We can find out your competition’s digital footprint, their site scope and structure, what campaigns they are running and how much they are spending. Armed with this knowledge, you can not only meet them head on, but capitalize and exploit segments that are ignored or poorly served by your competition. No other form of marketing has this level of potential competitive intelligence.
Strategic Analytics Increase Conversions
We use analytics to increase conversions on an ongoing basis, but also to identify those early opportunities that are only shown through trend and potential regression analysis. Where are your customers and where are they going to be? Questions that should be answered through proper tracking analytics structured by Zipstripe, an analytics expert.